Asked by Azreen Azahari on Jul 16, 2024
Verified
Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Zappos is trying to improve its
A) conversion rate.
B) collection ratio.
C) consumer index.
D) customer total.
E) culture quotient.
Conversion Rate
A metric used in marketing to measure the percentage of users who take a desired action, such as making a purchase or signing up for a newsletter.
Recently Viewed Items
Recently viewed items refer to a digital feature that tracks and displays products a customer has looked at in the past, enhancing the online shopping experience.
Entice
To attract or tempt someone into doing something or engaging in some activity by offering potential benefit or pleasure.
- Comprehend the effect of distinctive marketing approaches on consumer actions and the rates at which they are converted.
Verified Answer
Learning Objectives
- Comprehend the effect of distinctive marketing approaches on consumer actions and the rates at which they are converted.
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