Asked by Ma. Fina Sumampong on Jun 24, 2024
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Ziyad received a questionnaire in the mail asking about his general buying habits. He was asked to identify the specific products that he typically buys, and the amount of each product that he typically uses. If Ziyad completes the questionnaire and returns it, he will have taken part in research that incorporates
A) the survey method.
B) naturalistic observation.
C) a case study approach.
D) archival research.
Survey Method
A research method that involves collecting data from a predefined group of respondents to gather information and insights on various topics.
Questionnaire
A set of questions designed to gather information from respondents for research, feedback, or assessment purposes.
Buying Habits
Patterns or tendencies that consumers exhibit when purchasing products or services, often influenced by various factors such as culture, personal preferences, and economic conditions.
- Define the key aspects and use-cases of descriptive and correlational research methodologies.
- Realize the relevance of naturalistic observation, surveys, and case studies in compiling descriptive information.
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Learning Objectives
- Define the key aspects and use-cases of descriptive and correlational research methodologies.
- Realize the relevance of naturalistic observation, surveys, and case studies in compiling descriptive information.
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