​Total surplus or gains created from trade equal

A) ​Seller surplus
B) Buyer surplus
C) The summation of seller and buyer surplus
D) ​Profits earned by a firm

Customer-based brand equity leads to which of the following?

A) Higher price premiums
B) Higher share price
C) Stronger revenue streams
D) All of these

Which of the following mechanisms would be least likely to encourage ethical behavior in an organization?

A) Emphasize underlying ethical and legal principles in training programs.
B) Be realistic in setting values and goals regarding employment relationships.
C) Emphasize the values of management as more important than those of employees in implementation procedures.
D) Develop a formal mechanism for employees to share anonymous concerns with management.