Which of the following would least likely encourage the reader of a message for a claim to grant the claim?

A) Showing the reader how the organization is responsible for the problem
B) Appealing to the reader's sense of fair play
C) Appeal to the reader's sense of moral responsibility
D) Being calm and reasonable
E) Allowing the reader to choose the most appropriate resolution

Achieving economies of scale is most important to a firm with ________.

A) high research and development costs
B) complicated organizational structures
C) numerous international market segments
D) multiple business-to-business customers