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In theory, why is micromarketing the ultimate in STP strategy? What is the weakness associated with micromarketing?
On Jun 28, 2024
Micromarketing (or one-to-one marketing)is tailoring a firm's products or services to suit an individual-or a segment of one person. Micromarketing then creates value on an individual basis, adjusting the product or service to meet the particular needs of each customer. The weakness is it can be very expensive.