Beverage firms sometimes hire attractive young people to sit at fashionable bars, sipping the company's latest product offering. The firms hope these "models" will serve as a(n) ________ and influence consumers.
A) reference group B) risk avoider C) cultural determinant D) cognitive learning experiment E) evoked set
The state legislature has cut Gigantic State University's appropriations. GSU's Board of Regents decides to increase tuition and fees to compensate for the loss of revenue. The board is assuming that the
A) demand for education at GSU is elastic. B) demand for education at GSU is inelastic. C) coefficient of price elasticity of demand for education at GSU is unity. D) coefficient of price elasticity of demand for education at GSU is greater than unity.