What is one assumption made when using linear programming to optimize the assignment of shipping amounts from plants to regional centers?

A) Supply must equal demand.
B) All costs and volumes are known with certainty.
C) There must be a solution.
D) Supply cannot exceed demand.

The dividend discount model

A) ignores capital gains.
B) incorporates the after-tax value of capital gains.
C) includes capital gains implicitly.
D) restricts capital gains to a minimum.
E) None of the options are correct.

What is the most complex tool for brand positioning?

A) semantic scale
B) customer value map
C) positioning statement
D) multidimensional scaling