DS
Answered
Describe interpersonal demands as a source of stress.
On Jul 08, 2024
Answers will vary. Emotional toxins, such as sexual harassment and poor leadership in an organization, are examples of interpersonal demands, often generated at work by abrasive personalities. Employees' ability to recharge and replace physical and psychological resources depleted during the work day is necessary for well-being. This recovery of resources often takes place once employees leave the workplace. Though considered less severe than other forms of interpersonal demands, workplace incivility experienced one day often remains with the individual and negatively affects the employee's ability to detach from the work and replenish resources needed for the next work day. Another consequence of interpersonal demands can be emotional dissonance, which can spread through a work environment and cause a range of disturbances and stress. Please see the section "Sources of Work Stress" for more information.
DS
Answered
How do movie studios use marketing research?
On Jun 07, 2024
Studios producing and marketing films emphasize marketing research at different stages in the motion picture development process. Concept testing and script assessment are techniques used to assess early ideas for proposed new films. Studios conduct test screenings to critique a movie's title, plot, characters, music, and ending as well as the marketing program (posters, trailers, etc.). They also use tracking studies to ask prospective moviegoers in the target audience three key questions: (1) Are you aware of the film? (2) Are you interested in seeing the film? And (3) Will you see the film? Studios also use "social listening" to understand what potential moviegoers are saying on Twitter, Facebook, and YouTube. Studios then use the data collected to monitor a promotional campaign and to forecast the movie's opening weekend box-office sales. If necessary, they will run last-minute ads to increase awareness and interest for the film. These research activities are designed to reduce uncertainty and to improve marketing decisions.