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Today car-buying customers can enter negotiation armed with accurate facts and figures about a car.Describe how car buyers felt before the age of the Internet.
On Jul 30, 2024
Before the age of the Internet,many consumers approached buying a car with the same enthusiasm as visiting the dentist.Customers knew their role was to scoff at the asking price,threaten to walk away from the vehicle,and generally engage in tough negotiation postures in order to get the best deal.Still,after they drove the car off the lot,nagging doubts remained about whether or not they paid too much for their new car.