Which of the following statements about value is FALSE?

A) Value includes the concept of quality, but it is broader in scope.
B) Value takes into account every marketing program element.
C) Value, unlike quality, means the same thing to all customers.
D) Value is critical to maintaining long-term customer relationships.
E) Value allows for the necessary balance among the five types of utility.

Which form of communal brand do marketers have the most control over?

A) Brand publics
B) Subcultures of consumption
C) Brand community
D) Consumer tribes

If current output is less than the profit-maximizing output, then the next unit produced

A) will decrease profit.
B) will increase cost more than it increases revenue.
C) will increase revenue more than it increases cost.
D) will increase revenue without increasing cost.
E) may or may not increase profit.

James notices that his team always fails to complete projects on schedule. He realizes that this problem can be tackled by prioritizing the projects and setting personal goals. He urges his fellow team members to follow his technique. This leads to a significant improvement in the performance of the team. This action taken by James is an appropriate example of a(n) ___ activity.

A) maintenance
B) disruptive
C) task
D) social loafing
E) groupthink

What two items does an organization match together in the human capital perspective of HRM?

A) values of employees and the organization's budget
B) capacity of employees and the organization's motivation
C) capabilities of employees and the organization's strategy
D) creativity of the employees and the organization's goals

Delta Water Company is subject to a decision by the Environmental Protection Agency. Delta appeals the decision, arguing that it is arbitrary and capricious. This could mean that the decision

A) changed the agency's prior policy without justification.
B) followed a consideration of all legally appropriate factors.
C) was accompanied by a rational explanation.
D) was plainly warranted by the evidence.