If the market share of the largest firm in the dental insurance field were 20%,then theoretically the highest possible Herfindahl-Hirschman Index in this field would be
Mature consumers are not usually amused or persuaded by image-oriented advertising. A more successful strategy would involve:
A) depictions of mature consumers as contributing members of society. B) negative ads with very little information on them. C) emphasizing how little time is left so one needs to make the most of it. D) investment opportunities for those who will be left behind.
A) use the club for socialization. B) sell in the same product categories. C) sell highly competitive products. D) are salespeople in related but noncompetitive fields. E) are salespeople who are employed by the same company.