A brand that has been given legal protection is known as a

A) patent.
B) copyright.
C) trademark.
D) royalty.

William was recently hired as international relations manager for a large animal nutrition company.He set up several virtual teams to represent various global regions.William should expect which of the following to happen?

A) to spend little of his time leading these employees
B) less collaboration among these employees
C) challenges in building trust among teammates
D) increases in company travel costs due to this structure

It was during the market-oriented era that firms first discovered "marketing." In what timeframe did this occur?

A) around the turn of the 20th century
B) shortly before the Great Depression
C) just after World War II
D) during the Roaring Twenties
E) during the civil rights movement

Unlike small-business owners,one of the major goals of entrepreneurs is

A) the desire to succeed.
B) to possess creative energy.
C) expansion and growth.
D) to seek a profitable opportunity.

A company's human capital consists of:

A) the number of employees working in the company.
B) the total cost to the company in terms of the salary provided to its employees.
C) the skills its employees possess.
D) the knowledge potential employees possess.

Which of the following is not a form of ADR?

A) Mediation
B) Litigation
C) Negotiation
D) Arbitration
E) Summary jury trial

In economics,the term marginal usually refers to:

A) a small change in an economic variable.
B) a low-quality product or resource.
C) an unimportant and irrelevant economic variable.
D) an all-or-nothing economic decision.
E) a footnote or minor point.