Which of the following is recommended when reporting research results?
A) Use terminology appropriately and precisely. B) Keep industry standards as a constant baseline. C) Compare PR value to advertising value. D) Equate PR results with attitude changes.
Various trends and relationships that can be gleaned from a company's financial statements provide insights into a company's economic opportunities and risks.
The main difficulty in applying marginal analysis is
A) calculating total cost B) determining which costs and revenues are relevant to a particular decision C) calculating average cost D) All of the above