The way the marketer wants the brand to be viewed by the consumers is referred to as:

A) a positioning strategy.
B) market segmentation.
C) consumer profiling.
D) exposure.

Which approach to capacity management would use production machinery that can be changed easily from producing one product to another?

A) Time flexibility from workforce
B) Use of subcontracting
C) Use of dual facilities-dedicated and flexible
D) Designing product flexibility into the production processes

Margaret capitalizes on the talents of her work group by sharing decision making responsibilities with them. Margaret is likely a(an) ________.

A) autocratic leader
B) lazy leader
C) participative leader
D) cheerleader and motivator

The type of layout which features departments or other functional groupings in which similar activities are performed is

A) process-oriented.
B) product-oriented.
C) fixed-position.
D) mass production.
E) unit production.

More research has been conducted on leader activities and behavior than on any other aspect of leadership.

Suppose that a union successfully negotiated a 10 percent wage increase and the quantity of labor demanded decreased by 10 percent.Given a fixed labor demand curve,we can conclude that:

A) the labor demand curve is upsloping.
B) labor demand is elastic.
C) labor demand is unit-elastic.
D) the coefficient of elasticity of labor demand is less than 1.

Steel Mill Inc., employs five hundred workers. For the Occupational Safety and Health Administration, Steel must do all of the following except

A) keep occupational injury and illness records for each employee.
B) report any work-related diseases.
C) report any work-related injuries.
D) pay employees higher wages for working in more dangerous areas.

The product cost method includes all manufacturing costs in the cost amount to which the markup is added to determine product price.