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Organizations may use different terms when measuring employee attitudes.Discuss attitude and 2 terms (behaviours)which can be measured through HR culture surveys
On Jun 12, 2024
Attitudes, in an organizational context, can be defined as perceptions or opinions about organizational characteristics.
Organizations use different terms in measuring employee attitudes:
• Satisfaction: This is a passive measure of employee contentment with little relationship to performance.
• Motivation: This measure probes whether employees feel stimulated in their role and are driven to meet work and organizational goals. Motivation is strongly related to productivity measures.
• Commitment: A measure of the alignment between the strategy, objectives, and values of the organization, commitment is strongly linked to employee loyalty and customer service excellence.
• Advocacy: This is a measure of whether employees will speak highly of the organization as an employer, and as an organization with products and service. Advocacy is strongly linked to sales growth and employee attraction.
• Engagement: If an employee scores highly on motivation, commitment, and advocacy, then she would be classified as engaged. Engaged employees are more productive, deliver higher customer satisfaction levels, deliver the brand promise more effectively, create stronger growth, and generate higher profits.