As sales writers have so many persuasive techniques at their disposal, spending time to gather information about the readers is unnecessary.

The four types of strategic objectives are informational,motivational,relational,and reputational.

When people who are low in appearance self-esteem encounter a store mannequin, they may feel threatened and tend to denigrate the products the model wears.

Which of the following does NOT incorporate discounted cash flow (DCF) valuation in its calculation?

A) Discounted payback
B) Profitability index
C) Net present value
D) Internal rate of return
E) Average accounting return

When a consumer believes that she can pay her credit card much faster than it is realistic, she suffers precisely from:

A) overconfidence.
B) over-optimism.
C) over-precision.
D) overcorrection.

According to the text, a performance rater who overlooks gross errors on the part of employees is engaging in leniency.