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If you were designing a new chocolate dessert for China, what might you alter, if anything, compared to a North American market?
On Sep 23, 2024
Perhaps the dessert might be smaller, less sweet, lower dairy content, and calcium enriched.
In China, Cadbury Schweppes makes its Cadbury milk chocolate less milky and less sweet compared with that in the United Kingdom to suit the low-dairy diet of most Chinese consumers, whereas Kraft adds calcium to the Ritz crackers it sells in China to underscore the Chinese government's focus on promoting the need for consumers to get more calcium. Unilever actually had to reduce the size of its Magnum chocolate-covered ice cream bars sold in China because consumers there are more health conscious than Europeans and resisted the bigger bar.