Fairhaven Foods focuses its product development and marketing strategies on diabetics who need a sugar-free diet.The firm offers an extensive number of sugar-free cereals,snacks,and cookies for diabetics.Which marketing approach is the firm most likely using?

A) segment specialization
B) selected specialization
C) product specialization
D) full market coverage

Which of the following statements about pay secrecy is true?

A) The free open discussion of salaries and wages is the norm in U.S. business.
B) Perceived inequities may arise due to poor implementation of a well-designed compensation plan.
C) Pay secrecy makes life difficult for managers.
D) Compensation professionals and managers are the only ones who should have responsibility for designing the compensation system.
E) Managers typically abhor pay secrecy.

Which of the following microblog practice is similar to the content curation capabilities of a blog?

A) Hashtags
B) Crowdsourcing
C) Links to Wikis
D) Retweeting or forwarding messages
E) Sandboxing