When knowledge, information, attitudes, or beliefs are contradictory, ________ is often experienced.

A) motivation
B) cognitive dissonance
C) unhappiness
D) self-esteem

Audience responses to your messages depend heavily on your ________,a measure of your believability based on how reliable you are and how much trust you evoke in others.

A) persona
B) savoir-faire
C) credibility
D) none of the above