When answering requests and a potential sale is involved,one important goal is to

A) leave your audience with a good impression of you and your firm.
B) provide negative information about any possible competitors.
C) use hard sell techniques to pressure the reader into making the purchase.
D) explain the flaws in competitors' products.
E) include a deadline to encourage more frequent sales.

(Figure: Revenues,Costs,and Profits for Tomato Producers III) Use Figure: Revenues,Costs,and Profits for Tomato Producers III.The market for tomatoes is perfectly competitive.If the market price of a bushel of tomatoes is $14,in the short run the farmer's profit-maximizing output is _____ bushels.

A) 2
B) 3
C) 4
D) 5

Net present value is a highly valued decision-making tool because:

A) It only includes information which is known with certainty.
B) It is computed using the internal rate of return.
C) It can be applied to either independent or mutually exclusive projects.
D) It reveals the rate of return which investors will earn on average over the lifetime of the project.
E) It is affected by the magnitude rather than the timing of a project's cash flows.

Which of the following taxes would impose the smallest excess burden on an individual?

A) a tax on Diet Pepsi
B) a tax on all diet beverages
C) a tax on all soft drinks
D) a tax on all types of beverages, including water

The purchase of long-term assets by issuing a note payable for the entire amount is reported on the statement of cash flows in the:

A) Operating activities.
B) Financing activities.
C) Investing activities.
D) Schedule of noncash financing and investing activities.
E) Reconciliation of cash balance.

The separation property refers to the conclusion that

A) the determination of the best risky portfolio is objective, and the choice of the best complete portfolio is subjective.
B) the choice of the best complete portfolio is objective, and the determination of the best risky portfolio is objective.
C) the choice of inputs to be used to determine the efficient frontier is objective, and the choice of the best CAL is subjective.
D) the determination of the best CAL is objective, and the choice of the inputs to be used to determine the efficient frontier is subjective.
E) investors are separate beings and will, therefore, have different preferences regarding the risk-return tradeoff.

Many types of consumer activity involve the marking of boundaries, or binary opposition, such as good versus bad, regular versus low-cal, etc. Objects or events that are set apart from normal activities and treated with some degree of respect or awe are called:

A) religious.
B) awesome.
C) sacred.
D) extraordinary.

If P were 6,V were 10,and Q were 2,000,how much is M?

The ________ is said to have occurred when consumers appear to "forget" that they had disliked a message source, yet over time the message got across, effectively changing their attitudes toward a product.

A) misattribution effect
B) delayed-response effect
C) sleeper effect
D) negative disassociation