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List the four types of learning schedules. Give one marketing example and identify which type of schedule it is.
On May 24, 2024
May vary depending on example used.
The four learning schedules are fixed-ratio reinforcement, variable-ratio reinforcement, fixed-interval reinforcement, and variable-interval reinforcement. An example of a variable-ratio reinforcement is Tim Hortons's Roll up the Rim to Win. The number of times you win is dependent on how many cups of coffee you get; however, the consumer is not sure how many responses are required before the reinforcement is given.