SF
Answered
Differentiate between radical organizational change and incremental organizational change.
On Jun 08, 2024
Radical change occurs when organizations make major adjustments in the ways they do business. Radical change is relatively infrequent and takes a long time to complete. Radical change is undertaken intentionally, often requiring huge investments in planning and implementation. Radical change is an organizational "big bang" affecting all key stakeholders. Incremental change is an ongoing process of evolution in which many small changes occur routinely. The cumulative effect of these changes may transform the organization. Incremental change is important in TQM and in the learning organization, being an aspect of continuous improvement.
SF
Answered
In 2012,the PRSA published the following definition of public relations: "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." In a brief essay,discuss the different elements of this definition and explain the meaning or significance of each.
On May 12, 2024
At its heart,public relations is,in fact,a business process that keeps the interests of all parties in mind.It is "strategic",not tactical.It is a "relationship"-not a one-way street where pronouncements of policies are taken verbatim.And,it is a "process" that occurs over time,not a transaction or isolated event or activity.These distinctions convey a "give and take" relationship where the interests of all parties are addressed and communications goals are achieved within the context of that relationship.