The Salvation Army runs a campaign over the Christmas holidays called the Mobile Bell Ringer. Volunteers send text messages to their friends' cell phones asking them to donate. Which type of marketing communication does this represent?

A) mobile marketing
B) public relations
C) personal selling
D) sales promotions
E) advertising

The therapeutic approach developed by Albert Ellis, known as ________, is a form of cognitive therapy.

A) transference
B) rational-emotive behavior therapy
C) psychoanalysis
D) unconditional positive analysis