Which of the following is NOT one of the adjacency paths described by Chris Zook?

A) new businesses
B) new geographies
C) new profit pools
D) new customer segments

Which of the following best describes the process of communication?

A) Transferring of information between senders and receivers
B) Using digital media to convey data
C) Providing inspiration to others
D) Agreed upon meaning
E) Selling an idea to those who may need it