WW

William Weisslinger

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WW

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What is product differentiation? How does it relate to market segmentation? How does it potentially improve a firm's revenues?

On Jul 24, 2024


Product differentiation involves a firm using different marketing mix actions, such as product features and advertising, to help consumers perceive the product as being different and better than competing products. The perceived differences may involve physical features, such as size or color, or nonphysical ones, such as image or price. Thus, product differentiation relates to market segmentation, where perhaps the same or similar target markets are more likely to buy the product differentiated as having greater reliability or lower price.
WW

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Which of the following would be the most appropriate format for content of a news release?

A) Background information followed by solution
B) Background information followed by a series of alternatives
C) Good news followed by details
D) A series of alternatives followed by good news
E) Good news followed by a variety of alternatives

On Jul 21, 2024


C
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Recent thinking in theoretical finance grapples with the issue of risk and return for combinations of stocks. This theory is called:

A) portfolio theory.
B) expectations theory.
C) efficient market theory.
D) All of the above

On Jun 24, 2024


A
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You and a friend have decided to study for your final exams together.However, time to study for your organizational behaviour exam is running out.Your friend persuades you to only study the first five of the ten chapters to be covered on the exam.When you get to the exam, you quickly read through all of the questions and are surprised to see that in fact the majority of the questions are from the first five chapters you studied.You and your friend both receive very good grades on the exam.Your friend never misses an opportunity to remind you how smart it was to only study the first five chapters.What is this an example of?

A) Escalation of commitment
B) Hindsight
C) Framing
D) Confirmation bias
E) Anchoring effect

On Jun 21, 2024


B
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The classical economists believed that recessions

A) needed to be fought with monetary and fiscal policy.
B) would probably develop into depressions.
C) develop into inflations.
D) would cure themselves.

On May 25, 2024


D
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Generally, companies hire other company to do some or all of the functions necessary to run their businesses. This is known as:

A) outsourcing.
B) exporting.
C) job developing.
D) hiring.

On May 22, 2024


A