In the area of sales promotions, the letters POP stand for priced-on-purchase.

Jorge and Delinda decide to contract for bottled water. Delinda assigns her right to receive the proceeds of the bottled water contract to her friend Melody. When does an assignment become effective?

A) It would not be effective as rights to payments cannot be assigned.
B) When Melody receives notice she is receiving the payment rights.
C) Immediately upon the assignment.
D) After a reasonable delay to allow time for the obligor to object.
E) Five business days after the assignment being made.