Using "you" is especially important when pointing out the reader's mistakes.

An individual who has strong personal magnetism:

A) relies on formal authority to influence others.
B) influences others by breaking down their defenses.
C) is likely to draw a lot of enemies to him or her.
D) influences others by being captivating and charming.

Noreen values cultural differences, so she will likely perceive people from different cultures as being ________.

A) more valuable than her own
B) different but equally good
C) less fortunate, and therefore in need of assistance
D) more fortunate because they are more diverse

The term capital structure describes:

A) The mixture of debt and equity a firm uses to finance its operations.
B) The mixture of long-term investments a firm has made.
C) The mix of preferred stock and common stock that makes up the equity account of a firm.
D) The firm's short-term assets and short-term liabilities.
E) The mixture of short-term liabilities a firm uses to finance its short-term assets.

In the four Ps of marketing, place refers to all the activities required to get the right product to the right customer when that customer wants it.

Which of the following statements is/are TRUE?

A) A yield curve plots interest rates against time to maturity.
B) A normal yield curve is upward sloping.
C) Average expected inflation is reflected in interest rates.
D) Both a & c
E) All of the above