ZK
Zybrea Knight
Answers (8)
ZK
Answered
Which of the following is a disadvantage of using free-form slides?
A) They are limited to visual content
B) They require more time and creativity to develop
C) They are limited to textual content
D) They tend to distract the audience
E) They require animation software
A) They are limited to visual content
B) They require more time and creativity to develop
C) They are limited to textual content
D) They tend to distract the audience
E) They require animation software
On Aug 04, 2024
B
ZK
Answered
Conflict for which the benefits outweigh the costs is known as ________ conflict.
On Aug 02, 2024
constructive
ZK
Answered
Which of the following statements is true of human capital investments?
A) They do not include on-the-job training.
B) They affect a firm's location strategies.
C) They do not influence individuals' decisions to enter the labor market.
D) They lead to a decrease in the wages of individuals.
A) They do not include on-the-job training.
B) They affect a firm's location strategies.
C) They do not influence individuals' decisions to enter the labor market.
D) They lead to a decrease in the wages of individuals.
On Jul 05, 2024
B
ZK
Answered
The six factors on which the ability of rewards to motivate individuals or a team to high performance are availability,timeliness,performance contingency,durability,equity,and visibility.
On Jul 03, 2024
True
ZK
Answered
Doug, a marketing director for a movie production company, is planning to study the effectiveness of some recently released television commercials for one of its upcoming films. What are some potential measurement problems he should be aware of?
On Jun 04, 2024
If Doug wished to ask consumers to recall their reactions to the commercials there several issues he should be aware of.
Response Biases-Results obtained from a measuring instrument are not necessarily caused by what is being measured, but rather to something else about the instrument or the respondent. This form of contamination is called a response bias. For example, people tend to give "yes" responses to questions, regardless of what is asked. In addition, consumers are often eager to be "good subjects" by pleasing the experimenter. They will try to give the responses they think the experimenter is looking for. In some studies, the claimed recognition of bogus ads (ads that have not been seen before) is almost as high as the recognition rate of real ads.
Memory Lapses-People are also prone to unintentionally forgetting information. Typical problems include omitting (the leaving out of facts), averaging (the tendency to "normalize" things and not report extreme cases), and telescoping (the inaccurate recall of time). These distortions call into question the accuracy of various product usage databases that rely on consumers to recall their purchases and consumption of food and household items. In one study, for example, people were asked to describe what portion of various foods-small, medium, or large-they ate in a normal meal. However, different definitions of medium were used (e.g., 3/4 cup versus 1-1/2 cups). Regardless of the measurement specified, about the same number of people claimed they normally ate medium portions.
Memory for Facts versus Feelings-Although techniques are being developed to increase the accuracy of memory scores, these improvements do not address the more fundamental issue of whether recall is necessary for advertising to have an effect. In particular, some critics argue that these measures do not adequately tap the impact of "feeling" ads, where the objective is to arouse strong emotions rather than to convey concrete product benefits. Many ad campaigns, including those for Hallmark, Tim Hortons, and Bell, use this approach. An effective strategy relies on a long-term buildup of feeling rather than on a one-shot attempt to convince consumers to buy the product.
Response Biases-Results obtained from a measuring instrument are not necessarily caused by what is being measured, but rather to something else about the instrument or the respondent. This form of contamination is called a response bias. For example, people tend to give "yes" responses to questions, regardless of what is asked. In addition, consumers are often eager to be "good subjects" by pleasing the experimenter. They will try to give the responses they think the experimenter is looking for. In some studies, the claimed recognition of bogus ads (ads that have not been seen before) is almost as high as the recognition rate of real ads.
Memory Lapses-People are also prone to unintentionally forgetting information. Typical problems include omitting (the leaving out of facts), averaging (the tendency to "normalize" things and not report extreme cases), and telescoping (the inaccurate recall of time). These distortions call into question the accuracy of various product usage databases that rely on consumers to recall their purchases and consumption of food and household items. In one study, for example, people were asked to describe what portion of various foods-small, medium, or large-they ate in a normal meal. However, different definitions of medium were used (e.g., 3/4 cup versus 1-1/2 cups). Regardless of the measurement specified, about the same number of people claimed they normally ate medium portions.
Memory for Facts versus Feelings-Although techniques are being developed to increase the accuracy of memory scores, these improvements do not address the more fundamental issue of whether recall is necessary for advertising to have an effect. In particular, some critics argue that these measures do not adequately tap the impact of "feeling" ads, where the objective is to arouse strong emotions rather than to convey concrete product benefits. Many ad campaigns, including those for Hallmark, Tim Hortons, and Bell, use this approach. An effective strategy relies on a long-term buildup of feeling rather than on a one-shot attempt to convince consumers to buy the product.
ZK
Answered
If as the variable on the Y-axis falls the variable on the X-axis rises, the relationship between X and Y is said to be a negative relationship.
On Jun 03, 2024
True
ZK
Answered
In a periodic inventory system, Purchases, Freight-In, and Purchases Returns and Allowances accounts are used.
On May 05, 2024
True
ZK
Answered
You wish to earn a return of 10% on each of two stocks, C and D. Each of the stocks is expected to pay a dividend of $2 in the upcoming year. The expected growth rate of dividends is 9% for stock C and 10% for stock D. The intrinsic value of stock C
A) will be greater than the intrinsic value of stock D.
B) will be the same as the intrinsic value of stock D.
C) will be less than the intrinsic value of stock D.
D) will be the same or greater than the intrinsic value of stock D.
E) None of the options are correct.
A) will be greater than the intrinsic value of stock D.
B) will be the same as the intrinsic value of stock D.
C) will be less than the intrinsic value of stock D.
D) will be the same or greater than the intrinsic value of stock D.
E) None of the options are correct.
On May 04, 2024
C