Which of the following ratios is not considered to be a test of profitability?

A) Current ratio.
B) Net profit margin.
C) Return on assets.
D) Earnings per share.

Red Sun Inc., an automobile manufacturer, developed a new car model. The firm worked on identifying the strengths and weaknesses of the new model, the costs that would be incurred in its manufacture, and its target markets. Which of the following steps of the innovation process was the firm involved in?

A) imagining
B) experimenting
C) assessing
D) designing
E) scaling

Employers are not in violation of the Electronic Communications Privacy Act when they monitor their employees' emails,as long as the clearly inform their employees that monitoring may occur.

Accounting information is used only by external users with a financial interest in a business enterprise.

An emotional appeal aims to satisfy consumers' ________, while an informational appeal speaks to consumers' _______

A) needs; desires.
B) institutional focus; personal focus.
C) emotional desires; utilitarian needs.
D) top-of-the-mind awareness; bottom-of-the-mind reactions.
E) cost-consciousness; imaginations.

What is SWOT analysis? List its four elements and describe its purpose.

Corporate social responsibility efforts do not ever require significant capital investments.