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When planning a marketing or sales message,which is the first step of the process?

A) Identifying the product or service to sell
B) Analyzing the competition
C) Identifying key selling points
D) Assessing audience needs
E) Anticipating objections

On Sep 27, 2024


D
DS

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You have been tasked by your university to design and deliver a training program that will help new students better adapt to university life. Use the ethical guidelines described in the textbook in developing such a training initiative.

On Sep 22, 2024


Students will need to incorporate the six major areas in their program (voluntary consent, discrimination, cost-effectiveness, accurate portrayal, competency in training, values). Wide-ranging answers are very likely. What should be fairly constant are the six key areas.