Identify a true statement about organizational stories.
A) They should be backed by reality. B) The facts of stories should be altered to support the narratives that favor an organization. C) They can reinforce culture but cannot create renewed energy. D) They are the least effective way to reinforce organizational values.
The primary reason to differentiate customers into segments is to capture the strategic advantage of meeting differing needs with tailored mixes.The objective and the key to successful segmentation is to find differing needs that match the firm's competitive advantages and thus can be served at a profit better than by the competition.Finding substantial differences that others have overlooked can constitute a "customer insight." It can create a significant opportunity for the firm.
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