Asked by Desirea Moore on Apr 24, 2024
Verified
Marketers often create a special marketing mix for loyalty segments because these segments are
A) too large to service with ordinary targeting.
B) difficult to identify.
C) costly to acquire.
D) generally profitable.
E) constantly changing.
Loyalty Segmentation
The process of dividing a customer base into groups based on their loyalty and purchasing behavior to tailor marketing strategies more effectively.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.
Targeting
involves selecting specific segments of a market as the focus of a marketing campaign or strategy, to more effectively reach potential customers.
- Recognize the critical role of loyalty segmentation in maintaining customer loyalty and improving profit margins.
Verified Answer
Learning Objectives
- Recognize the critical role of loyalty segmentation in maintaining customer loyalty and improving profit margins.
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