Asked by Brandon Schaffer on Apr 24, 2024
Verified
Business-to-business marketing refers to buying and selling goods or services to consumers.
Buying and Selling
The basic components of commerce, where goods or services are purchased by buyers from sellers in exchange for money.
Consumers
Individuals or groups who are the final users of products and services produced within an economic system.
- Acquire knowledge of the function and effect of marketing across Business-to-Business and Business-to-Consumer settings.
Verified Answer
MM
Maureen Murphy7 days ago
Final Answer :
False
Explanation :
Business-to-business marketing refers to buying and selling goods or services between businesses, not consumers.
Learning Objectives
- Acquire knowledge of the function and effect of marketing across Business-to-Business and Business-to-Consumer settings.
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