Asked by Abdullah Hantuli on Apr 25, 2024
Verified
_____ predominate in messages for goods and services that do not perform any discernible rational function and are based on our senses.
A) Emotional appeals
B) Logical appeals
C) Practical appeals
D) Rational appeals
E) Feature-based appeals
Emotional Appeals
A persuasive technique that targets the emotions of the audience to elicit a response or convince them of an argument.
Discernible Rational Function
A mathematical function characterized by a quotient of polynomials that is identifiable and can be explicitly defined.
- Identify the role of emotional and rational appeals in sales messages.
Verified Answer
MM
molebogeng mokalake7 days ago
Final Answer :
A
Explanation :
Messages for goods and services that appeal to our senses are primarily emotional in nature, as they try to evoke feelings and emotions in consumers rather than appealing to their logic or practicality.
Learning Objectives
- Identify the role of emotional and rational appeals in sales messages.
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