Employee morale has been declining at a large pharmaceutical firm, and the HR department wants to assess employee perceptions of the organization's image. Which of the following measures could the HR team use?

A) Leadership
B) Strategic directions
C) Organizational learning
D) Compensation
E) All of the above could be chosen

All of the above measures (leadership, strategic directions, organizational learning, and compensation) could be used by the HR team to assess employee perceptions of the organization's image. Each measure can provide data and insights about different aspects of the organization that may affect employee morale. For example, leadership can provide information about the behavior and effectiveness of managers, while compensation can reveal employee satisfaction and motivation levels. By using a variety of measures, the HR team can gain a more comprehensive understanding of the factors influencing employee morale, and develop strategies to improve it.