Asked by flora Verdura on May 04, 2024
Verified
When a product begins to enter the decline stage,promotion activities increase substantially.
Decline Stage
The final phase of the product life cycle, characterized by decreasing sales and profits, as the product loses consumer appeal or becomes obsolete.
Promotion Activities
Marketing efforts aimed at increasing awareness, sales, or engagement with a product, service, or brand.
- Acquire knowledge of the strategies implemented during the different phases of the product life cycle, with a focus on promotional and pricing tactics.
Verified Answer
ZK
Zybrea KnightMay 06, 2024
Final Answer :
False
Explanation :
During the decline stage, companies often reduce their promotion activities to minimize expenses as the product's sales and profitability decrease.
Learning Objectives
- Acquire knowledge of the strategies implemented during the different phases of the product life cycle, with a focus on promotional and pricing tactics.
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