Asked by Phyllisa Starks on May 08, 2024
Verified
Denzel seeks out cleaning products that are environmental friendly and is willing to pay extra for a "green" brand.Denzel's purchase is governed by
A) interpersonal determinants.
B) personal determinants.
C) relationship marketing.
D) end-use segmentation.
Personal Determinants
Individual factors that influence behavior and decision-making.
Interpersonal Determinants
Interpersonal determinants refer to factors within social interactions and relationships that influence behaviors, attitudes, and outcomes between individuals.
Relationship Marketing
A marketing strategy focusing on building long-term relationships with customers rather than on individual transactions.
- Differentiate between the individual and interpersonal factors influencing consumer behavior.
Verified Answer
Learning Objectives
- Differentiate between the individual and interpersonal factors influencing consumer behavior.
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