Asked by Daisy Farhm on Jun 14, 2024
Verified
Personality characteristics are often easier for a firm to understand and measure than lifestyle traits.
Personality Characteristics
Traits and attributes that form an individual's distinctive character.
Firm
A business organization, such as a corporation, partnership, or any other entity engaged in professional or commercial activities.
Lifestyle Traits
Refers to the habits, attitudes, tastes, moral standards, economic level, etc., that together constitute the mode of living of an individual or group.
- Differentiate between personality characteristics and lifestyle traits in consumer behavior.
Verified Answer
Learning Objectives
- Differentiate between personality characteristics and lifestyle traits in consumer behavior.
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