Asked by Kathryn Turner on May 10, 2024
Verified
Google and Facebook are two companies that have profited greatly from applying sophisticated ________ to big data to facilitate decisions about targeted advertising.
Sophisticated
Characterized by complexity, refinement, or developed to a high degree of complexity.
Targeted Advertising
A marketing strategy that directs advertising messages towards a specific demographic, audience segment, or user based on collected data.
- Examine how big data and analytics influence targeted advertising and strategic business planning.
Verified Answer
SK
Learning Objectives
- Examine how big data and analytics influence targeted advertising and strategic business planning.
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