Google and ________ are two companies that have profited greatly from applying sophisticated analytics to big data to facilitate decisions about targeted advertising.

Targeted Advertising

A marketing strategy that directs promotional messages toward a specific demographic, interest group, or audience segment.

Sophisticated Analytics

Advanced analytical methods and tools that are used to interpret complex data sets, providing deeper insights and aiding in decision-making.

Big Data

Immense datasets that are analyzable through computational techniques to identify patterns, trends, and correlations, with a focus on human behavior and social interactions.