Asked by Sophia Chiang on May 11, 2024
Verified
At the preconscious need level, buyers are most likely to:
A) experience post-purchase dissonance.
B) share precise reasons for buying a product.
C) be hesitant about discussing their needs.
D) be fully aware of their product needs.
E) object to sales presentations.
Preconscious Need Level
The level at which needs are not fully developed in the conscious mind.
Post-purchase Dissonance
The feeling of regret, doubt, or anxiety that a consumer may experience after making a significant purchase, fearing that they may have made the wrong choice.
Product Needs
The specific features, benefits, and solutions that customers seek in a product to satisfy certain requirements or solve problems.
- Discern the different levels of consumer need awareness and appropriate sales techniques for each.
Verified Answer
Learning Objectives
- Discern the different levels of consumer need awareness and appropriate sales techniques for each.
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