Asked by Gwyneth Paulino on May 12, 2024
Verified
The stimulus-response model of buyer behavior assumes a prospect will respond in some unpredictable manner to a sales presentation.
Stimulus-response Model
A behavioral theory suggesting that an individual's actions (responses) are direct reactions to external stimuli.
Sales Presentation
A pitch or demonstration given by a salesperson to a prospective buyer with the aim of selling a product or service.
- Understand the basic concepts and models of buyer behavior.
Verified Answer
AE
Aron Emmanuel AtienzaMay 17, 2024
Final Answer :
False
Explanation :
The stimulus-response model of buyer behavior assumes that a prospect will respond in a predictable manner to a sales presentation, based on the stimuli provided by the salesperson.
Learning Objectives
- Understand the basic concepts and models of buyer behavior.
Related questions
In the Stimulus-Response Model of Consumer Behavior, Information About Why ...
Which of the Following Is a False Assumption Made by ...
During the ________ Phase of the Buying Decision Process, the ...
What Is the Primary Purpose of the Stimulus-Response Model ...
During a Sales Presentation, the Salesperson Must Be Prepared to ...