Asked by Aleyna Akgun on May 13, 2024
Verified
A generational cohort is a group of people who
A) purchase only one brand of a product throughout their lifetime.
B) grew up and went to school together.
C) have the same beliefs and values as the generation that came before them.
D) have similar purchase behaviors because they have shared the same stage of life.
E) are not open to new things.
Generational Cohort
A group of people born in the same period who share similar cultural experiences, attitudes, and values, influencing their consumer behavior.
Purchase Behaviors
The decision-making processes and acts of consumers in buying and using products.
Shared Stage
A phase or platform where multiple entities or individuals contribute to or engage in collective actions or performances.
- Analyze the influence of demographic and generational cohorts on market segmentation and consumer behavior.
Verified Answer
Learning Objectives
- Analyze the influence of demographic and generational cohorts on market segmentation and consumer behavior.
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