Asked by Lindsey Norberg on May 13, 2024
Verified
Customer service is often viewed as the primary interface between logistics and marketing. Discuss the nature of this interface and how it might be changing.
Customer Service
Customer service is the assistance and advice provided by a company to those people who buy or use its products or services, aimed at ensuring customer satisfaction.
Logistics
The detailed organization and implementation of a complex operation involving the procurement, transportation, and storage of goods and materials.
Marketing
The activities, strategies, and processes used to promote products or services to target audiences, aiming to generate interest, engagement, and sales.
- Comprehending the function and components of customer service within logistics in the marketing context.
- Comprehending the wide-ranging idea of customer service within logistics and marketing.
Verified Answer
Learning Objectives
- Comprehending the function and components of customer service within logistics in the marketing context.
- Comprehending the wide-ranging idea of customer service within logistics and marketing.
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