Asked by Branevi Pakeerathan on May 13, 2024
Verified
Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of General Mills's ________ phase of its strategic marketing planning process.
A) planning
B) implementation
C) control
D) evolution
E) marketing mix
Conscious Marketing
An approach to marketing that acknowledges a business's broader responsibilities by focusing on ethical practices, social and environmental impacts, and the well-being of customers, employees, and the community.
General Mills
An American multinational manufacturer and marketer of branded consumer foods sold through retail stores.
Strategic Marketing Planning Process
A methodical approach to developing marketing strategies that align with business goals, involving analysis, implementation, and monitoring.
- Determine the various stages of the strategic marketing planning process and the assimilation of ethical perspectives.
- Acknowledge the value of building a strong ethical culture and its link to social responsibility.
Verified Answer
Learning Objectives
- Determine the various stages of the strategic marketing planning process and the assimilation of ethical perspectives.
- Acknowledge the value of building a strong ethical culture and its link to social responsibility.
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