Asked by Amanda Sammons on May 16, 2024
Verified
Imagine that you are a marketing executive for a company that manufactures office supplies, including pens and pencils. What type of marketing strategy would you consider for these products, and why?
Marketing Strategy
A business's overall game plan for reaching potential consumers and turning them into customers of their products or services.
Office Supplies
Items and equipment used in offices for proper functioning and operations, including stationary, computers, and furniture.
- Develop effective marketing strategies based on product type and market demand.
Verified Answer
CW
Candace WilliamsMay 22, 2024
Final Answer :
An undifferentiated targeting strategy is appropriate for commodities and products that provide the same benefits to everyone.
Learning Objectives
- Develop effective marketing strategies based on product type and market demand.
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