Asked by Keandra Moffitt on May 16, 2024
Verified
Once a company has decided to sell in a foreign country, it must determine the best mode of entry. List each mode of market entry and give an example for each.
Market Entry
The strategy or methodology used by a company to begin selling its products or services in a new market or geographical area.
- Identify and differentiate modes of market entry for international business expansion.
Verified Answer
AB
Alexis BowmanMay 20, 2024
Final Answer :
Examples may vary, but the five modes of entry should all be included: exporting, franchising, strategic alliances, joint ventures, and direct investment.
Learning Objectives
- Identify and differentiate modes of market entry for international business expansion.