Asked by Macey Mayfield on May 22, 2024
Verified
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where gift-giving is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call on the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state. "Can you really create culturally-sensitive baskets that will not offend any of our customers?" the CEO asked after listening to Austin's sales presentation. The CEO's question is an example of:
A) observation.
B) feedback.
C) noise.
D) decoding.
E) transfer.
Culturally-sensitive
Showing an understanding of and respect for the differences in cultures and customs, often critical in global business operations and communication.
Feedback
The information given to a person or group about their actions in order to adjust and improve future performance.
Noise
Any unwanted or disruptive sound, or in the context of communication, it refers to any interference that distorts the message being conveyed.
- Comprehend the relevance of nonverbal cues in the context of sales.
- Gain an appreciation of how assertions of proof affect sales trustworthiness.
Verified Answer
Learning Objectives
- Comprehend the relevance of nonverbal cues in the context of sales.
- Gain an appreciation of how assertions of proof affect sales trustworthiness.
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