Profit objectives,sales objectives,and customer objectives are the three types of marketing objectives that should stem from business unit objectives.

Marketing Objectives

Specific, measurable goals set by a business to guide and motivate efforts towards achieving its marketing strategy.

Business Unit Objectives

Specific, strategic targets set by a business or division within a larger corporation, aligning with the overall corporate goals.

Profit Objectives

Financial goals that a business aims to achieve, typically measured in terms of net income or margin.