Asked by Jennifer Esparza on May 26, 2024
Verified
In a buying center,the ________ serves as an expert about an aspect of the purchase.
A) gatekeeper
B) influencer
C) buyer
D) user
Buying Center
A group of individuals within an organization who are involved in the decision-making process for purchasing goods or services.
Influencer
An individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
- Identify the roles within a buying center and their significance in the purchasing process.
Verified Answer
ZR
Zulema ReynosoMay 31, 2024
Final Answer :
B
Explanation :
An influencer in a buying center can be anyone who affects the purchase decision, including those who serve as experts about an aspect of the purchase.
Learning Objectives
- Identify the roles within a buying center and their significance in the purchasing process.
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